Why UPS trucks never turn left

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They say, "learn something new every day." What does the routing of UPS delivery trucks have to do with making brands a part of the consumer's Escape Plan? Simple. If you've taken note of UPS' new campaign you've seen "We ❤ logistics" everywhere. Much of that logistics management and infrastructure supports e-commerce. And if my household is any indication those purchases from e-tailers are consumer escapes. Things like Camelbacks, shoes from Zappos', books from Amazon, music, running gear, and fresh Florida citrus arrive at our home regularly. Now I know UPS gets there like I play basketball - driving only to the right all day long.