For the past week I was working on a post about insights vs. observations. Before publishing my draft I did a quick search on the topic only to discover this post from More About Advertising. In all honesty Mr. Simons (no relation to our agency founder) nailed it.I was sitting in a meeting the other day with an advertising agency in London and one of the agency team said they had a really good ‘insight’. After further discussion it seemed to me it was more of an observation than a flash of inspiration.
It got me thinking a bit more about that particular word because I have seen it used in job descriptions more frequently recently, both on the client and agency side so I thought it was worth a bit of investigation.
My conclusion to date is that the word ‘insight’ is a fad and an over-claim. [READ MORE, CLICK HERE ...]
And one more from Farrah Bostic's Blog PLH (prettylittlehead.) http://bit.ly/jYjnaw
