I love taking in the outdoor advertising in Los Angeles. An amazing number of boards are for what we at smz have branded as part of the consumer's Escape Plan. iPad2, Las Vegas resorts, Universal Studios, Virgin Air, McDonald's, ... And of course the movies. Having spent the past few days in LA I witnessed the power of the Harry Potter franchise in the outdoor advertising space. They don't even have to show the logo or say the name of the film. Simply dramatic images from the film and the foreboding line, "It all ends 7.15"
Actually it all begins on 7.15. Or in my daughter's case at midnight on July 14.
Sunshine, Magic and the Value of Optimism
1 year ago