Monday, January 3, 2011

The Harlem Globetrotters - A relevant 85 year-old Escape

Come on, I know you've already got "Sweet Georgia Brown" and a red, white and blue basketball spinning in your head. Yesterday with friends and family at the Palace of Auburn Hills, we enjoyed the annual visit by the Harlem Globetrotters. I grew up mesmerized by the showmanship of Meadowlark Lemon and the ball-handling of Curly Neal. Whether on ABC's Wide World of Sports or at Cobo, I fell for the bucket gag every time. Today's Globetrotters continue their mastery over the Washington Generals as they entertain with athleticism and slapstick. And now the advent of the 4-point shot! It's so hard today to find entertainment that appeals to all ages. I applaud the Globetrotters for being a classic brand while finding a way to be contemporary. On a cold winter afternoon the Harlem Globetrotters provided a wonderful Consumer Escape.

Something you may not know about the Globetrotters. Despite their name, the Globetrotters were founded in Chicago and have never been based in Harlem. Founder Abe Saperstein used Harlem in the name to create the perception that the team traveled from the east coast to barnstorm around the Midwest, and to also tie into the players’ African-American heritage. It took over four decades from their inception in 1926 before the team played for the first time in Harlem in 1968.

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