I have never had an energy drink. Maybe it's because my doctor's instructions were to avoid caffeine. Maybe it's because I'm just not that tired. Or maybe it's because I've never heard of some of the ingredients. Why do I bring this up? Red Bull is running an online ad contest and I'd like to enter. Yet how can I capture the way Red Bull vitalizes body and mind if I've never put the product into my body? Maybe I'll try to enter a concept that addresses first time trial. Or over the next few days if I appear a bit "wired" know that I'm just doing product research.
Get inspired and enter away...
