Hockey Night

As a native Detroiter I grew up watching Hockey Night in Canada and listening to Bruce Martyn call Red Wings games on WJR radio. I played the game starting at age four. I was a defenseman (which meant I couldn't score but was able to skate backwards) and had one hero, Bobby Orr. As did every kid who played then, so number 4 went to another kid. A bigger, faster kid. Why am I revisiting this period of my youth? Not because I'm lucky enough to call the Detroit Red Wings a client 40 years later. Because other marketers are able to draw on that period in my life and make a powerful emotional connection. Here's an example that brings all of these thoughts together.