Wednesday, August 19, 2009

The Cereal Project


Our kitchen pantry looks like a Seinfeld episode. We've got cereal in every size and shape. (The cereal itself and the newfangled, space-saving packaging.) I was remembering how long before I read a newspaper my sisters and I would fight over who got to read the back of the cereal box. I know that my ability to solve anagrams comes from 1970s era boxes of cereal.

Thanks to Mintel Research I've been alerted to a great escape - The Cereal Project, the quintessential resource for all things around the 140+ year history of breakfast cereals. Another affirmation of the power of advertising, the importance of packaging, and the ability of Cap'n Crunch to defeat the pirate Jean LaFoote. As this thoroughly enjoyable site says, "please tell your friends about discovering The Cereal Project. Enjoy your visit and don't forget to comment on your favorite cereals."