Forcing Conflict

I haven't posted to this blog in nearly a month. I could chalk that up to "blogger's block." Or, I could honestly admit that I've been cuptivated by our client, the Detroit Red Wings in their push to win the Stanley Cup. In watching - no in reveling - in the hockey battles there's conflict that creates a level of drama that sucks me in. If you review the television ratings, millions of other fans have been pulled in too. It's man against man, team against team, city against city, good against bad ... It all depends upon your point-of-view, but ultimately what makes the series gripping is that conflict. (Now I know why I actually enjoyed Moby Dick back in high school English.)

Applying this to business raises the question: who do we bump up against that gets our blood boiling? If we can identify that true enemy, that brand we need to overcome to win, then the fight will bring out the best in us.