Time to step up

Our client, the Detroit Red Wings step out on the ice tonight marking their 20th consecutive playoff appearance. A phenomenal testament to the team's consistency and standard of excellence. Fans of the Red Wings know that it all starts by heading up the steep stairs outside of Joe Louis Arena. To add excitement to this milestone, the Detroit Red Wings blessed our idea to decorate the stairs. Hockeytown is energized. And we're proud to do our part to inspire "the climb." Go Wings!