Last year our client, Great Lakes Crossing Outlets in Auburn Hills, MI pioneered the midnight opening. Still technically on Black Friday. This year an hours arms race began. Retailers like Target, Macy's, Kohl's and Best Buy announced they'd be opening at midnight on Black Friday. Now Walmart has announced it will be opening at 10 pm on Thanksgiving night."Our customers told us they would rather stay up late to shop than get up early," Duncan Mac Naughton, chief merchandising officer of Wal-Mart United States, told the New York Times.
Not sure where this goes next? Although Thanksgiving in brunch form is starting to make some sense. Enjoy your doorbuster circulars on November 23.
