This year the show received over 400 entries. After a first round of judging done by the D Show committee, the finalists are then reviewed by a jury of our peers from around the country. Last night, those judges recognized our work for the Detroit Red Wings as being some of “the best of the best” in this year’s show:
· Outdoor: “Zamboni”
· TV—Consumer under $75,000: “Pre-Game”
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| London, Ontario Outdoor |
Not only were we recognized for those ideas, in addition we were honored by receiving one of the top awards, “The Joe,” for “Zamboni.” Unlike other awards that are judged by our peers, The Joe Award is judged by a panel of distinguished journalists. They see the best the world of advertising and marketing has to offer. Those journalists were given access to the top-scoring entries from all of the categories for judging. They then scored the entries based on their assessment of the creativity, concept, production value and the overall merit of the entry.
Congratulations to everyone at SMZ and to our clients at the Detroit Red Wings!
