Every year I study with interest Business Week's 100 Best Global Brands issue. Coca-Cola, IBM, Google, Toyota, Disney, Intel, etc. They all vie for the top slots. Deservedly so. But last weekend I was in Providence, RI with my wife and daughters. We were visiting family at RISD and took the prospective student tour at Brown. While doing the obligatory visit to the Brown bookstore (Brown logoed everything was for sale!) I realized there are some global brands conspicuously absent from the list.
I would argue that Harvard deserves consideration on Business Week's list. As the oldest university in the nation it's certainly "Built to Last." Put the Harvard name on anything and there's instant credibility. In fact many of our top U.S. colleges and univers
ities have brand values greater than Prada or from the title of this blog, say Nescafe.
ities have brand values greater than Prada or from the title of this blog, say Nescafe.
