Thursday, April 8, 2010

Consumer Escapes - A new face for smz.com

A self-serving post. Last night we launched a new website for the agency at www.smz.com. It's not a site about showing off in flash. It represents more detail on a statement in my bio. "We are SMZ. We help make brands part of the consumer's Escape Plan™."

Then, work organized by type. Now, work organized in mini cases. Then, no links to social media tools. Now, links to each of the tools we use and embrace. Then, something for everybody. Now, a strong stand on serving brands that provide a consumer escape. Then, infrequent updates. Now, frequent fresh and surprising content.

Check it out. Hit the escape button and pop some bubble wrap. And of course share open and honest feedback. That's what got us to this positioning and updated website in the first place.

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