We just completed a proprietary research study,
E-scape, conducted with consumers around the subject of escape. One finding was that 61% of respondents to our survey said that they’re likely to
watch TV when they have an hour or two free. (63% of female respondents turn to TV as an escape from daily pressures of work and family; 43% of male respondents will tune into a sporting event when they get the time.)
At first blush that's pretty obvious. Yet television as a preferred escape was ranked ahead of much of what a thousand other blogs talk about as complete and absolute replacements for TV. Personally, when I have a free hour or two I don't turn to TV. Except for live sports which I consume with abandon.
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| Archie taught us a few new words |
I was reading a book the other night (you figured out my preferred escape) and it referenced the CBS television Saturday night line-up from when I was a kid. Back then, "remote control-less" my sisters and I watched television when my parents went out. We weren't escaping from anything, just sneakily watching with the babysitter what was grown-up programming. During the early 1970s, CBS on Saturday night had an impressive line-up: "All in the Family," "M-A-S-H," "The Mary Tyler Moore Show," "The Bob
Newhart Show" and "The Carol Burnett Show." All shows that live in perpetuity in reruns. What I remember most is somewhere around 11pm seeing the headlights of my father's car in the driveway and racing up to bed and immediately pretending to be asleep. I don't think we fooled anybody.
One more timeless escape from our survey and from my preference list, music, to tie this all together. Appropriately - to bookend this trip down memory lane - from the Simon and Garfunkel song "Bookends."
Time it was, and what a time it was, it was
A time of innocence, a time of confidences
Long ago, it must be, I have a photograph
Preserve your memories, they're all that's left you
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