Continuing a TED discussion on "Starting with Why."

 Every agency wrestles with self-positioning. In our case it has revolved around what we do, how we do it, and even for whom (escape brands). Until we got energized about WHY we do what we do. It doesn't start with the almighty dollar! (Or somewhat mightier than the Euro dollar.) 


No, it centers on the fact that for 83 years now clients have TRUSTED us to develop ideas for their business. Ideas we believed would positively impact their brand and business. Sounds simple. But that's what excites us every day. Not awards. Not page views. Not short-lasting false buzz. 


We earn that trust through a straightforward and proven approach we call Listen. Think. Do. 


Thank you to Mr. Sinek and his TED talk for inspiring us and for boosting our confidence in how we present SMZ. As the video says, "the believers will find us." Let's hope!