Our Escape research showed golf and video games as top consumer escapes. No surprise there. Who better than EA Sports to put the two together. From the Adweek story:
Nike might want him now, but EA Sports was the brand who bet early on Rory McIlroy, the young golfer from Northern Ireland who won the U.S. Open this weekend—following great runs at the Masters and the British Open. Last summer, EA took the interesting step of adding McIlroy, then just 20, to the cover of its Tiger Woods PGA Tour 11 video game.
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