Thursday, December 16, 2010

Time for some fun

Where has this blogger been? Working. Grinding. Sleeping, but not necessarily through the night. In short not having as much fun as usual. Which makes the idea of Escape personally relevant. While doing some research on large brands with multiple sub-brands I found myself on the Carnival Cruise website. Not a bad move when the wind-chill outside is NEGATIVE. Stumbled across this Carnival brand essence video. It's not about taking a cruise. It's about the need to have fun. Give it a look and enjoy ...

VIDEO
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1 comment:

  1. Alan StammDecember 16, 2010 at 8:22 AM

    Easy to admire, and learn from, a brand that reminds prospects of "an inalienable right to have as much fun as they possibly can."

    That delightful (I do feel warmer), instructive video is chock full of masterful messaging:
    * Family snaps
    * A legacy "passed from father to son"
    * A business that "blossomed not only into a fleet, but into a culture."

    No pressure, no price talk, no act-now hectoring . . . just 2:52 of emotional cues and Escape.

    Thanks for the quick trip, Jamie.

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