Experiential Retail at Road Runner Sports

Not me. Some other guy getting fitted.

I love to run. I'm fascinated by well-run, highly-differentiated retail businesses. I visited the perfect intersection of these two interests at Road Runner Sports flagship store in San Diego. I'm a proud Road Runner Sports (RRS) VIP customer for over 15 years, from their catalog-only roots, to their transition to online, and now to my first visit to one of their physical retail locations. If you enjoy running, go. Go now. There's a fantastic vibe in the store. It's bright and colorful. The staff clearly knows running because they're runners. Beyond the obligatory shoe wall the store has a track and ShoeDog advisors conducting interactive video gait analysis. Cool stuff. Because it was 52 and rainy outside the San Diegans were busily buying up "cold weather" gear. I snagged a deal on a Saucony running jacket that outfluorescents any highway worker's safety gear. Can't wait to try it at home where cold weather means frozen eyelashes. That's an Escape.