Consumer Escapes - DQ

In our SMZ Consumer E-scape research study fewer than 13% of respondents said they considered their diet to be very healthy. I work hard to make my diet be healthy. With my family away the past few weeks I've eaten ridiculously healthy. (Little choice when there's no one else around to help do the shopping.) Last night I hit a great escape, the new DQ on Orchard Lake Road for a Blizzard®. I had the small Reese's Peanut Butter Cup. Boy, that less-than-healthy stuff really tastes great on a 93 degree summer night. Considering that there was a line out the door, I'm not the only one who felt that way. So ignore the research and do "something different" as DQ's themeline urges. Maybe I'll see you there.