Sunday, June 27, 2010

Consumer Escapes - Nike Free

The current running craze is all about barefoot running. Somehow the amazing technology in running shoes has gotten to the point where they're supposedly hampering training. All of the shoe manufacturers now have these minimalist shoes (at maximalist prices) that attempt to mimic running barefoot. I just got a pair of Nike Free shoes. I hit the trail this morning and have to say that they're awesome. Light, comfortable, quiet. I did feel like I was running barefoot but without worrying about stepping on rocks.

My morning runs serve as a daily escape. Only time will tell if running near barefoot enhances the experience. Or simply enhances Nike's bottom line.

1 comment:

  1. Maybe it's reading this on a Sunday evening that makes me channel Andy Rooney and ask:

    "Don't you hate when products say Free, but aren't?"

    Or maybe a Mad magazine subscription during adolescence and National Lampoon readership in college leads me to imagine this court dialogue:

    Judge: How do you respond to the shoplifting charge?

    Defendant: Well, the shoes say 'Free" so I thought . . .

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