Financial freedom. Read any personal finance book or investing website and they'll talk about how saving and investing early is the key to financial freedom. More important than the concepts of diversification, asset allocation, rates of return or any other investment term in the glossary. In the U.S. we're not just behind in education. As a recent Global Echo Awards judge for the Direct Marketing Association (DMA) I was blown away by the entries from banks in Europe and Australia. They all had campaigns targeting teens, tweens and young children. Not in a predatory way. No. In an informative, fun, fresh way. These banks are acquiring and retaining younger customers. These banks are doing something good!
Maybe our domestic banks can "borrow" a page from their overseas colleagues and begin educating our young people. That next generation will save more and the banks will get high value customers for life. A long life. And I'll have some exciting award entries to judge in the future.
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