While working on holiday ideas for the Michigan Lottery we had a simple strategy: good to give, great to get. That approach held true as SMZ looked for a way to commemorate our 80th year in business.
The article from the Oakland Press tells the story best.
http://www.theoaklandpress.com/articles/2009/12/05/business/doc4b1a54e0486dd329319111.txt
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