Dogging it at Work

Visitors to our agency know Webster. They seek out Webster. They guard their food from Webster. Who's Webster? Some hot-shot new creative talent? No, he's my father's dog who comes to our offices every day. A sometimes too-smart-for-his-own-good Labradoodle. Why is there so much fascination about the symbiotic relationship between ad people and dogs at work?

It's a given that advertising is a stress-filled profession and it’s well known that reducing stress is a key to a healthy life. So why dogs? Well, for every complex stress in life, it helps to balance it with a simple pleasure. Pets in the workplace reduce stress among owners who worry about home-alone dogs, they are a calming presence, and they often provide a welcome distraction. So come visit us at SMZ. I won't be offended if you're really most interested in Webster.